“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins
Daniel Gutiérrez, Account Manager and former health coach at Interactive Health leverages his background in translation studies, education in interdisciplinary health and research experience to help culturally diverse organizations develop communications strategies to engage and motivate their employees to lead a healthier life.
Daniel’s strategy for communicating with diverse populations
My parents and I immigrated from Peru when I was 12. My global scope and family values drive my motivation to help individuals adopt a healthier lifestyle regardless of diversity or language barriers.
At Interactive Health, we address the organizational and individual communication needs of culturally diverse populations. While the goal of increasing understanding and engaging the population is the same for both, the approach is very different.
When we work with our clients to create a wellness program communication strategy for their diverse population, it is important to include pieces that motivate members to engage with the program in a way that is consistently understood by all members regardless of language or dialect.
For example, I recently worked with a manufacturing company comprised of a large Spanish-speaking population with a variety of dialects among their 80 plus locations. A client with multiple locations like this one may employ Spanish-speaking talent from possibly 20 different countries and not all Spanish-speakers respond to the same terminology or phrasing.
To ensure medical terminology associated with the health evaluations and communications to promote the wellness program don’t get lost in translation, it is important to keep the information standard for all. The demographics can be different for each location, but the language must remain consistent for everyone to understand the same components of their wellness program.
While standardization is the strategy for communicating with the organization as a whole; the member strategy is individualized based on built-in cultural values and ways of thinking that affect their motivation to adopt healthy lifestyles. At Interactive Health, we employ bilingual health coaches of different backgrounds who build rapport with members to understand their unique challenges related to leading a healthier life. Health coaches with similar cultural backgrounds are then able to make a connection with the individual and provide tailored health related recommendations that align with the member’s culture and behavior patterns. Meeting members where they are results in greater engagement and behavior change.
Communication works for those who work at it and Interactive Health is committed do doing just that.
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