Interactive Health Launches Revamped Web Experience to Drive Wellness Success

New web tools provide personal health management pathways for users based on behavioral science, data analysis

CHICAGO (November 9, 2016) – Interactive Health, a national leader known for its goal-driven, personalized worksite wellness programs, announced today the launch of a redesigned, reimagined member website that provides custom health pathways that will transform the way people engage in and improve their health. Working with nationally regarded web-design firm Fuzzy Math, Interactive Health is leveraging 25 years of experience and aggregate data from more than 1 million members to deliver a modernized, intuitive, concierge-like web experience that creates meaningful connections between individual members and their health.

Interactive Health’s data indicates that individuals who engage with their member website have a 15-percent higher rate of achievement of personal health goals than those who do not use the online tools. Interactive Health expects that percentage to increase with the enhanced web tools and ongoing innovation. Currently, more than 80 percent of program participants visit Interactive Health’s website, spending an average of 10 minutes interacting with tools and information.

“We have one mission – to help employees get and stay healthy. We understand that health is a very personal thing and different for each individual. Underpinned by insights from behavior science and our exclusive data, our web tools are part of a larger, comprehensive health management program that enables members to become better consumers of health,” said Interactive Health President and CEO Cathy Kenworthy. “With our technology, our ability to creatively personalize the experience and create meaningful impact for both members and clients based on what we know about health both online and offline is almost boundless. We can see what participants want and need to improve their health in real time and can quickly act upon these insights with information, recommendations and support specifically tailored to help them achieve their health goals.”

The enhanced website includes a series of novel and high-impact tools and features:

  • Interactive guides that act as an extension of health coaching protocols to assist members at key moments within their wellness program
  • Powered by the company’s proprietary ActiveEngine™ capabilities, Interactive Health recommends clinically sound, achievable action steps that are tailored to each member, based on their specific health information and health risk factors
  • Members have the ability to “pin” and save specific health information and action steps that are tied to their personal health data, giving them choice and ownership over where to focus their wellness efforts
  • Insights about emotional health are integrated throughout the web experience with content that supports each member’s total wellbeing

“The web tools are designed to be as accessible as a discussion with one of our health coaches,” said Interactive Health Vice President of Health Services Jane Ruppert. “We purposefully designed it this way so that members feel engaged, connected and supported. We view this website as an extension of our programs as we continue to enhance our efforts to make the delivery of health information simple, accessible, actionable and sustainable for individuals nationwide.”

After participants in an Interactive Health-led program receive a thorough health evaluation to identify risk, they learn more about their health status through: rapid outreach by health coaches, connection to personal physicians and other resources, a personalized course of action and access to engaging online tools.

“We partnered with Interactive Health to refocus its digital strategy and humanize the online experience,” said Fuzzy Math Co-Founder Mark Baldino. “We achieved this through user-centered design, focusing on the human elements of the experience, and leveraging our expertise in healthcare, enterprise UX, and iterative product design. This enabled us to reshape the online experience for members so that the site now more clearly guides them towards achieving their health and wellness goals and supports them along the way.”

About Interactive Health
Interactive Health (, the country’s leading provider of health management solutions, creates innovative wellness programs designed to increase overall company health and actively engage employees to make lasting behavior changes. For every company’s perspective on health management, early stage or mature, Interactive Health has a highly flexible program to meet its needs. By offering health evaluations that detect risk proactively, Interactive Health has the capability to immediately intervene and engage at-risk participants with a personalized course of action. Using ActiveEngineTM, a proprietary algorithmic-based clinical intelligence engine, a unique achievable goal is assigned to each participant based on individual results and health improvements are measured. Interactive Health has a 20+ year track record of creating the Healthiest Companies in America. Follow us on LinkedIn and Twitter.

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