Wellness programs can have a variety of positive effects in the workplace — encouraging healthier behaviors, improving employee morale, reducing absenteeism and lower health care costs — and branding that program can make it more successful. Branding a wellness program in a company or organization can significantly enhance its ability to increase employee health and productivity, and reduce overall medical spend, notes Employee Benefit News.

Charlie Estey, executive vice president at Interactive Health, discusses the many advantages of a corporate brand identity that resonates with each employee. It aligns the program with the company, gives the program credibility and gives it value, he says.

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