Changing health care policies are now making it easier for small and midsized companies to self-fund their benefits claims. This emerging trend has yet to take off, but proactive organizations are starting to see the cost-saving benefits. While it takes more effort to be self-funded, there are much greater cost-saving opportunities that derive from data analysis.

In this CFO Magazine article, Cathy Kenworthy, President and CEO of Interactive Health, explains why her company switched to self-funding for its more than 400 year-round and 2,000 seasonal employees. “It was an extremely empowering move for our company,” she says. People talk about consumerism in health care, and this is the corporate version of that.”

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